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AVATARIUM – A Consumer Paradox

The British artist Paul Sermon, who visited Istanbul as a guest of Istanbul Digital Culture and Art Foundation, exhibited his new interactive public art installation, AVATARIUM – A Consumer Paradox in City’s Nişantaşı shopping mall between 11–16 November 2008.

Supported by the Faculty of Art and Design of Yıldız Technical University, this project brings together fifteen years of telepresence research by artist Paul Sermon with his current experiments and experiences in the online three-dimensional virtual world of Second Life.

Second Life revolves around an innate economy built on the users preoccupation with their self-image and the desire to personalize their avatar persona through the consumption of virtual retail in the abundance of virtual shops and malls that span across the Second Life landscape.
 
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